GARDEN FORUM

Big businesses have long employed out-of-homeand digital out-of-home marketing to promote their brands, expand into new markets and grow market share. Over the Phone Number List last decade, however, techniques for assessing ROI for OOH and DOOH campaigns, analyzing message customization, reach, market composition and targeted buying behaviors have made DOOH more accessible to small businesses. Programmatic DOOH (PDOOH) is quickly becoming a medium that entrepreneurs and small businesses should take notice of and consider within their media mix modeling. What is programmatic DOOH? Programmatic is the Phone Number List automated purchase and delivery of advertising impressions based on predetermined factors such as audience segmentation, time of day and geographical relevance.


This eliminates time-consuming offer vetting and contract negotiation to allow entrepreneurs to launch marketing campaigns efficiently and often at a reasonable cost of entry. PDOOH triggers purchases based on the Phone Number List entrepreneur's cost-per-thousand (CPM) guidelines and target audience parameters, rather than specific channels or locations - maximizing reach and target audience exposure on a startup-friendly budget. Programmatic DOOH is affordable Programmatic DOOH automates much of the financial, accounting and administrative burden that can plague entrepreneurs, startups and small Phone Number List businesses operating with skeleton crews and shoestring budgets. PDOOH delivers a multitude of economic benefits for entrepreneurs.




Insight - Programmatic purchases are easy to track and evaluate so entrepreneurs gain a clear understanding of what works and what needs to be adjusted to Phone Number List achieve maximum ROI. Integration - PDOOH offers an easy way to test new products, territories and potential customer segments to evaluate vertical or horizontal business integration strategies. Efficiency - Programming ad purchases are generally executed through an online demand-side platform (DSP) with the full purchase order controlled by the buyer and approved by the seller. Direct deals - or private Phone Number List marketplace (PMP) deals - can be pushed via programmatic platforms for special rates and executed immediately upon approval. All creative approval and other elements of campaign planning are done within the DSP, streamlining the buying process.