GARDEN FORUM

Read more about A/B testing here. Smart Shopping & Local Industry Email List Campaigns – release upcoming Performance Max enables a smooth transition from Smart Shopping campaigns to local campaigns. Through the self-service tool that performs one-click Industry Email List upgrades, advertisers decide when they want to upgrade the campaign. This feature will be available from mid to late April. How will it work? Learnings are used with existing campaigns to maintain consistent Industry Email List performance. How advertisers will use it? Supported by recommendations, advertisers can upgrade campaigns one at a time. This can be done via the campaign table in bulk or via the editor/API.

Retailers who upgrade Smart Shopping Industry Email List campaigns to Performance Max see an average 12% increase in conversion value with the same or an improved ROAS. Read more about Smart Shopping & Local Campaigns here. Estimated Industry Email List conversion value reporting – released Understand how conversion delay affects the value you have received so far and what additional conversion value can be expected in the coming days. The report introduces conversion Industry Email List lag forecasts for campaigns that use a maximum conversion value bidding strategy. The conversion delay represents the average time between the click and conversion.

Estimates extrapolate how much additional conversion Industry Email List value the advertiser is likely to receive given the delay. Read more about Estimated Conversion Value here. Lower tROAS opt-in criteria – beta Use and scale tROAS bidding strategies across your account, regardless Industry Email List of campaign volume. Google is relaxing the tROAS opt-in criteria and making it easier to use across smaller campaigns. Previously, campaigns had to have 15 conversions in the last 30 days to Industry Email List use tROAS. Now they are moving these requirements to the account level. They will also allow advertisers below this threshold to use it.